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As the most iconic series, Rolex Day-Date watch enjoys a high reputation all over the world. Thanks to luxury appearance, high readability and superior quality, it is considered as a perfect timepiece by Presidents, leaders and elites from all walks of life. Any luxury watch has never been rewarded and respected like Rolex Day-Date watch. In honor of the 60th anniversary of the series, Rolex has launched new Day-Date 40 watch with olive green dial, available only in 18 ct Everose gold and platinum.

In 1945, Rolex released DateJust watch with a date display window at three O’clock. At present, most watches have the date feature. The design for the date display window is no less than a landmark event in that era. In 1956, Rolex added a new feature to the DateJust watch-arc day of the week display window at twelve O’clock, still in use today. Made of precious metals, Rolex Day-Date watch is more luxury than DateJust watch. Day-Date watch is also called as Rolex President watch since U.S. presents wore Rolex Day-Date watch, including ex-President John F. Kennedy, Lyndon Johnson, Gerald Ford, Ronald Reagan, Richard Nixon, Franklin D.Roosevelt and incumbent President Donald Trump.


Donald Trump

Lyndon Baines Johnson

Prince Andrew

Tony Soprano

The first Rolex Day-Date Ref. 6511 featured a date display window at 3 O’clock, a day display window at 12 O’clock and fluted bezel. One year later, Rolex Day-Date Ref. 6611 was equipped with a new movement Cal.1055, instead of the first wristwatch. With Cal.1555 and changes in appearance, Rolex Day-Date Ref. 1803 had simpler hands and markers. in 1977, instantaneous date with rapid setting replaced manual turned crown method. New Rolex Day-Date 36 watch was equipped with Cal.3155 in the 1980s. With Cal.3255, Rolex Day-Date 40 watch in 2015 took the place of Rolex Day-Date Ⅱ 41 watch in 2008.

Available only in 18 ct Everose gold and platinum, iconic elements and olive green dial enhance the distinctive temperament of Rolex Day-Date 40 watch. With the President bracelet, Date-Date watch has higher flexibility and durability. Rolex watch decorated with green is always a best seller. Olive green dial and 18 ct pink gold/platinum is a perfect match. Hands, markers, logo and words for function introduction are made of the same material as the watch case and the bracelet. For markers, stereo Roman numbers show its multi-faceted structure from different perspectives. The combination of fluted bezel and more delicate and elegant watch case stands out superior excellence. With polishing and semi-luster technologies, the President bracelet represents the ultimate in refinement and comfort. Thanks to Cal.3255 with a variable-inertia balance wheel, its accuracy is more than Swiss observatory standard and the power reserve extends to 70 hours.

Unique olive green dial and gentle style was successful in drawing much attention from all over the world. Rolex Day-Date 40 watch is for $ 31,917.